SHELL / PUREPLUS GLOBAL SITE

Shell was about to launch their most innovative motor oil in 50 years. Shell Helix with PurePlus technology – the world’s first engine oil derived from natural gas.

Our challenge was to create a global website that was as innovative as the product it was promoting.

So we combined 3D animation, particle physics and looped key framing to create a totally immersive HTML5 experience that let you view the gas to liquid process, and even interact with it.  

You can see the site via the video shown here.