Modern marketing isn't built in silos. It's built at the intersections – where creative is the targeting strategy, performance data writes the brief, and brand and conversion compound. That's where I work.
Having worked across creative, performance, brand, and growth, I can see the whole system, find where it's breaking, and fix the thing that actually needs fixing.
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Defining, building and evolving brands to drive fame, differentiation and long-term growth.
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Designing content ecosystems that build demand, drive performance and create cultural relevance over time.
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Using creative and media strategy to drive more efficient outcomes and immediate commercial impact.
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Creating meaningful connections between brands and people by aligning culture, community and shared purpose.
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Staying close to emerging technologies and translating them into practical business advantage.
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Building ideas and systems that work natively across platforms – whatever the platform demands.
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Turning complex challenges into bespoke solutions that deliver positive outcomes at scale.
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Building and leading high-performing, modern marketing teams designed to evolve and endure.
With experience across major tech platforms, global brands, creative agencies and high-growth businesses, I know how to deliver impact now, while building the foundations for sustainable, long-term growth.
Ovum AI
Chief Marketing Officer
Launching Ovum AI to market, I used storytelling, education and a platform-first content ecosystem to establish the app as a leading women’s health brand. I built the company’s marketing strategy and operating model end-to-end, spanning brand positioning, content, performance, lifecycle and partnerships.
Meta
Creative Strategy Lead
At Meta, I worked at the intersection of innovation and performance, helping Australia and New Zealand’s largest brands unlock the full power of Meta’s platforms to drive commercial outcomes and business growth. My work spanned platform-native advertising, customer experience innovation, applied AI and new product and service models, with strategies adopted by leading organisations across the region.
Strategic Lead
As part of Google’s Brand Studio, I developed innovative campaigns and experiences to build the Google brand and support major launches, including Google Nest. Alongside this, I scaled Rare (a program I co-founded, later adopted by Google) into Google’s global DEI platform for the creative industries.
Cotton On Group
Global Creative Director
At Cotton On, I led a global creative department of more than 30 across multiple brands. I elevated the group’s brand expression, modernised product storytelling – through video, richer digital experiences and content-led commerce – and partnered closely with digital and eCommerce leaders to drive relevance, consistency and ROI.
AKQA London
Global Creative Lead | Nike Women
At AKQA, I led a cross-functional team across London and Portland, delivering global strategy and local execution for Nike Women. I co-led the product development and strategic evolution of Nike+ Training Club, scaled to millions of users, and led digital, social and CRM strategy to build one of Nike’s most engaged global communities.