Nike Women Global | Nike Training Club

Nike+ Training Club is your personal trainer wherever you are — giving women everywhere access to professional-level workouts, a community of experts, and a way to stay connected with friends, through their smartphones.

More than that, though, it’s a world-leading example of how pioneering brands like Nike leverage digital experience to win brand love, and drive business outcomes.

A‍s Global Creative Lead for Nike Women, I led the team responsible for the UX strategy, interface and interaction design, prototyping, and development of the entire NTC+ ecosystem – from the app, to the website and CRM program that supported it.