NIKE UK / SHOPPABLE GOOGLE HANGOUT

To celebrate London Fashion Week, we created an exclusive shoppable hangout for Nike UK and its London Edit members.

Viewers could shop the latest looks via the Google Hangouts interface – as they were presented, live – and then join a workout with Nike Master Trainer, Faisal Abddul.

This was an experimental piece for Nike. A fresh approach that proved really successful – which has since led the company to integrate Google Hangouts into their regular ecommerce mix.

You can see the full hangout to the left. Skip to the 4 minute mark to see how we made the live broadcast shoppable.